I have absolutely loved mentoring and tutoring other creative wedding business owners over the last two years - from bridal designers, bloggers, prop hire companies, photographers and stylists - but there is defintiely something extra special about the aspiring and established wedding planners I have guided and had the pleasure of helping transition their businesses to greater success.
This Summer I worked with the delightful Nancy & Katie - two sisters with very different backgrounds, coming together to create a more stylish offering for couples getting married in Northern England where they are based. I created a bespoke programme for them which not only guided through the logistical challenges that planners face, but also practical know how in getting more of the right clients (including training on SEO and PR), a hands on styling session and total brand review.
As I write this, the girls are working on a new logo and website, and have also invested in creating a new styled shoot with my talented friend Katie Julia in order to create more beautiful imagery for the website and kick start a new portfolio to be proud of.
We talked about the importance of authenticity and integrity in this all to often criticised yet wildly talented world of weddings, and in finding your own unique voice with that in mind. Remembering that each potential client will be drawn towards someone who reflects their values, style and individual requirements.
I am absolutely committed to raising standards, and more awareness of expert wedding planners in the UK - educating couples and other vendors as to how and why we are such an important investment, especially in this busy world where time is so valuable to us all.
If you are interested in investing in learning more about how to uplift your wedding business, learn new skills, or book in one-to-one mentoring, then you can read more here or contact Jessie directly at firstname.lastname@example.org.
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